Small Business Council: Going Beyond Word-Of-Mouth in 2027

Date: November 3, 2026

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The North Shore Chamber’s Small Business Council gathered on Tuesday, November 3, for an informative session on taking your business beyond word of mouth, led by Bethany Fiocchi-Root, owner of Oceanview Marketing.

Attendees explored the importance of developing an effective marketing funnel to reach the right audience, generate interest, and attract potential customers. Bethany shared her approach to building a successful marketing funnel, guiding participants through simple, actionable steps they could begin applying to their own businesses.

The session also provided an opportunity for attendees to ask questions specific to their businesses and gain valuable insights from Bethany, who brings more than 20 years of experience in the marketing industry.

Thank you to Bethany for sharing her expertise and offering practical strategies to help local businesses strengthen their marketing efforts, expand their reach, and build meaningful connections with potential customers.

The North Shore Chamber’s Small Business Council can help you grow and strengthen your business. Tap into shared knowledge, advocacy and support — all designed to make running your business more strategic, connected and successful.

Thank you to Newburyport Bank for sponsoring this initiative.